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2010 August 4
Internet marketing news from around the web:
Nerdy white papers vs hip and stylish ebooks on Web Ink Now
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“One of my favorite riffs is: “Ebooks are the hip and stylish younger sister of the nerdy white paper.” When I deliver the line to B2B marketing or technology audiences, it gets a lot of laughs. But there are also a few people who are…” |
John Deere and the Chip Foose custom 4020 tractor contest on Web Ink Now
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“Last week I delivered a keynote at the National Agri-Marketing Association annual conference. NAMA is the United States’ largest association for professionals in marketing and agribusiness. I really enjoy speaking to a wide variety of…” |
Flash is not dead yet, just ask these guys… on edparsons.com
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“There has been much in the blogosphere, tech and even mainstream press written about the relative merits of Flash and it’s use compared to the up and coming shinny new standard of HTML 5. While nobody other than possibly Adobe denies that HTML…” |
Revenue Stage Analytics: The Marketo Model on Modern B2B Marketing | Marketo Blog
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“In the past couple of posts, I have explained the methodology behind revenue cycle analytics , including the best practices and the importance of defining your revenue stages . In this post, I give a sample revenue stage model and dive into a…” |
5 Questions You Must Ask Potential Lead Sources on Modern B2B Marketing | Marketo Blog
| “Guest post by Jeff Gordon, Senior Marketing Manager for BuyerZone Lead generation providers are a great source of new business: you end up with a steady volume of sales-ready leads, while your lead generation provider takes care of the behind…” |
Salesforce.com Certification: it’s for Marketers, too! on Modern B2B Marketing | Marketo Blog
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“As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. They are seen as CRM champions who are responsible for making sure everything is running through the…” |
Social Media with Amy Hawthorne: A Thought Leader Interview on Modern B2B Marketing | Marketo Blog
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“Our most recent B2B Marketing Thought Leader Interview was with Amy Hawthorne, Director of Marketing at Workstreamer , a company working to transform the way business professionals participate in and benefit from the new information and social…” |
B2B Social Media – 10 Tips From The Definitive Guide To Social Media on Modern B2B Marketing | Marketo Blog
| “As B2B marketers, we know the growing importance of B2B social media . We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. The following 10 tips from…” |
Better Messaging = Better Results: Thought Leadership with Michael Cannon on Modern B2B Marketing | Marketo Blog
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“This next B2B Marketing Thought Leader Interview is with Michael Cannon, CEO of the Silver Bullet Group , the global leader in messaging effectiveness solutions. Michael is an internationally renowned sales and marketing effectiveness expert, and…” |
Email Marketing Best Practices from MarketingProfs Digital Marketing World on Modern B2B Marketing | Marketo Blog
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“As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to…” |
Stage by Stage: Revenue Cycle Analytics Best Practices on Modern B2B Marketing | Marketo Blog
| “In an earlier post, I discussed the methodology behind revenue cycle analytics and explained the importance of defining the stages of your revenue cycle . Here at Marketo, we have defined our own revenue stage model, starting with awareness and…” |
Perfect Timing – When to Call a Prospect on Modern B2B Marketing | Marketo Blog
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“Don't waste reps time or frustrate potential buyers by calling before they are ready When do you call your prospect for the first time? Within minutes of getting their contact details? Twenty-four hours after getting their details? After…” |
Help! I’m New To Marketing Automation – Where Do I Start? on Modern B2B Marketing | Marketo Blog
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“B2B organizations are looking at ways to improve marketing and sales integration, increase revenue, and decrease costs while achieving better marketing ROI . For these organizations, the answer is: marketing automation . Starting on the path of…” |
| “I think I figured out why nearly every social media blogger sounds exactly the same – commonly referred to as the “echo chamber.” I’m learning that copying and pasting can be profitable. To unpack my point, allow me a…” |
This is why you’re a social media loser on {grow}
| “I’m pleased to offer this entertaining guest post from {grow} community member John White, a marketing communications writer for technology companies . I think you’re going to love this romp from John’s offbeat and creative mind! …” |