Search engine marketing, TechCrunch, Web analytics, and more.

2010 April 6

Internet marketing news from around the web:

Industry Event Planner (06-Apr-2010) on CMSWire.com – All News
Ah yes, this is indeed a wonderful era for learning and networking. There are conferences and webinars coming out our ears, hotspots a-plenty and if you’re lucky, sponsored drinks at the bar. Our weekly events list is designed to help you…

Excellent Analytics Tip #17: Calculate Customer Lifetime Value on Occam’s Razor by Avinash Kaushik
Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. Nothing much to write home about, but certainly better than executing faith based initiatives . A smaller percent of those Marketers / Web…

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