Affiliate marketing, E-mail marketing, Twitter, and more.
2010 March 2
Internet marketing news from around the web:
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“Behavior-based marketing solutions provider Catalina Marketing has scored a big win. The company, which specializes in precision marketing and shopper-driven media, has tapped former Google exec Chris Henger to run its Digital Services business…” |
AOL To Pour $50 Million Into Patch This Year on TechCrunch
| “Yesterday brought the news that AOL sold Buy.at, the affiliate marketing network it bought in early 2008, to UK network Digital Window. AOL acquired Buy.at for a rumored $125 million two years ago. Today, AOL filed a 10-K report that revealed…” |
| “Email marketing software giant ExactTarget has agreed to acquire CoTweet , a young company that offers a tool that enables multiple people to communicate on Twitter through corporate accounts. CoTweet will continue to operate from San Francisco…” |
Conversion Rates Increase with Video Emails; What About Its Costs? on MarketingVOX – The Voice of Online Marketing
| “While video email marketing is still an emerging technology, a new survey by GetResponse suggests that marketers are intrigued by the technology’s potential to increase conversion rates – and plan to…” |
Industry Buzz & News: 03/02/10 on MarketingVOX – The Voice of Online Marketing
| “Ad Technologies & Vendors: AOL sells affiliate firm buy.at Social media ad network LifeStreet acquires competitor SocialCash. Email Marketing: Email still powerful marketing tool despite booming…” |
When Google Local Gets it Wrong on Michael Gray – Graywolf’s SEO Blog
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“Now, don’t get me wrong. Google Local and Google Maps are extremely valuable tools that I use a few times every week. But every so often they get something wrong–so wrong, in fact, that I’m not sure where the wires got crossed. …” |