Facebook, Business-to-business, The Long Tail, and more.

2010 February 23

Internet marketing news from around the web:

Going Mobile with B2B Marketing on Buzz Marketing for Technology
As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery” and to me when you have a market of 3.3 Billion…

A Novel Traffic Analysis for Identifying Search Fields in the Long Tail of Web Sites on HP Labs Technical Reports
HPL-2010-27 A Novel Traffic Analysis for Identifying Search Fields in the Long Tail of Web Sites – Forman, George; Kirshenbaum, Evan; Rajaram, Shyamsundar Keyword(s): web data mining, clickstream analysis, machine learning classification, active…

Short Vs. Long Tail: Which Search Queries Perform Best? on Search Engine Land: News About Search Engines & Search Marketing
The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have been published. But in all the debate…

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