Facebook, Business-to-business, The Long Tail, and more.
2010 February 23
Internet marketing news from around the web:
Going Mobile with B2B Marketing on Buzz Marketing for Technology
A Novel Traffic Analysis for Identifying Search Fields in the Long Tail of Web Sites on HP Labs Technical Reports
| “HPL-2010-27 A Novel Traffic Analysis for Identifying Search Fields in the Long Tail of Web Sites – Forman, George; Kirshenbaum, Evan; Rajaram, Shyamsundar Keyword(s): web data mining, clickstream analysis, machine learning classification, active…” |
Short Vs. Long Tail: Which Search Queries Perform Best? on Search Engine Land: News About Search Engines & Search Marketing
| “The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have been published. But in all the debate…” |
