Google Maps, PageRank, FeedBurner, and more.
2010 February 22
Internet marketing news from around the web:
Reply.com files for $60 million IPO on VentureBeat
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“Ad market Reply.com has put in its SEC S-1 form to go public. The company, which offers targeted buying and selling of advertising and sales leads. TechCrunch has a rundown of the company’s current financials, which include a 75% revenue…” |
Google overhauls ad server technology to boost monetization on VentureBeat
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“Google has revamped its ad server technology to help itself and small publishers monetize ads on their sites. The upgrades include more detailed forecasting data to explain which ads are valuable and where publishers’ revenues are coming from….” |
Google’s New Ad Server Goes After the Little Guy on ReadWriteWeb
| “Google knows you. It knows what type of car you drive from that time, last year, when you looked up the where you could find a cheap set of tires. It knows that you like Mexican food from all the times you’ve looked on Google Maps. And Google knows…” |
Donncha: Remove unused utm_source from your urls on WordPress Planet
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“Sometime last year I noticed that links to my blog on Feedburner had attracted a few extra parameters. A simple link to a post became this huge…” |