Facebook, Twitter, Search engine optimization, and more.
2010 February 16
Internet marketing news from around the web:
10 Types of Landing Page Goals for PPCÂ Campaigns on Search Engine Journal
| “Conversions are king. But to take your PPC campaigns to the next level in 2010, you must go beyond measuring traditional conversions (lead, transaction) and start measuring (and achieving!) new goals – from social media engagement, to RSS…” |
B2B Content Marketing is More Than Content on Savvy B2B Marketing – Latest Blog Entries
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“There is one thing I am passionate about when it comes to B2B marketing: looking at your content from the perspective of your audience. When I started blogging at Savvy B2B almost a year ago, my focus was on crafting content that was focused on…” |