Pay per click, AdSense, and more.
2010 February 11
Internet marketing news from around the web:
Organic Search Gap Management on Search Engine Land: News About Search Engines & Search Marketing
| “Years ago, some of the leading pay per click advertising markets displayed the bids of advertisers publicly and primarily based the ad auctions on bid price. And a list of advertisers and bids might look like: Advertiser 1: $10.00 Advertiser 2:…” |
Google AdSense Using Search History In Contextual Matching on Search Engine Land: News About Search Engines & Search Marketing
| “The Google AdSense blog announced that they are now using a form of search history in the way they contextual match the ads you see on third-party web sites. AdSense used query data in the referrer URL to better match those ads. So if you came from…” |