Business-to-business, AdWords, Web 2.0, and more.
2010 January 5
Internet marketing news from around the web:
B2B Lead Nurturing in 2010 on Modern B2B Marketing | Marketo Blog
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“As we move closer to 2010, New Year’s resolutions are top of mind. From promises to drop a few pounds to vows to stick to a savings plan, both young and old are making plans for improvements this time of year. As a B2B marketer, there’s no…” |
Top 12 B2B Holiday Cards on Modern B2B Marketing | Marketo Blog
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“December is the time for B2B companies to shine. This is because B2C companies have all the sexy, edgy, memorable ads the rest of the year, leaving B2B companies to be more conservative and serious. But in December things change. While B2C…” |
Savvy Year End Review – Social Media on Savvy B2B Marketing – Latest Blog Entries
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“This week we will be featuring some Best of Savvy Posts related with our most popular topics from 2009. If you joined our readership later in the year it is a great way to catch up on some old posts or do a deep dive in a particular topic. No…” |
How Much Email Marketing is Too Much Email Marketing? on Domain Name Wire
| “Finally, my inbox can rest. Christmas is over. And it couldn’t have come too soon for my email inbox. It was inundated with email promotions for holiday gifts. These emails weren’t technically spam. After all, I had ordered gifts from…” |
Google Uses ccTLD Over Server Location for Localizing Search Results on Search Engine Roundtable
| “Whenever an SEO talks about geo-targeting your site to a specific region, so it ranks well on that localized version of Google they tell you to do a few things. (1) Host in the country you want to rank well…” |
Inbound Interaction Management (IIM) on Buzz Marketing for Technology
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“It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit…” |
CMO Challenges in Driving Data into Insights on Buzz Marketing for Technology
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“A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! With all this data the question many CMOs wrestle with is…” |
What to look for in a Social Media Marketer? on Buzz Marketing for Technology
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“Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social…” |
5 Tricks to B2B Marketing Socially on Buzz Marketing for Technology
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“Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. The…” |
Planning an Online B2B Community on MarketingProfs How-To Articles
| “B2B communities are often aimed at highly specialized populations and may even be closed to outsiders. However, a growing number of enterprises regard their B2B communities as a secret weapon that gives them a powerful competitive advantage.” |
B2B Social Media Strategies for Small Business: Get Your Feet Wet on Dianna Huff’s B2B MarCom Writer Blog
| “B2B sales lead expert Mac McIntosh recently interviewed me for his Sales Lead Insights blog. He asked lots of great questions, a few of which were cut due to the length. One of these questions was: “You mentioned more companies are asking you…” |
| “For developers, the Web is increasingly becoming a rich trove of data which can be plucked and used as the foundation to build new services and applications. The data on the Web is becoming increasingly accessible through application programming…” |
Why B2B marketers need to embrace deal marketing on Chris Koch’s B2B Blog
| “Honestly, why do we think that sophisticated B2B buyers are going to follow our brands on Twitter or become our fans on Facebook? The answer is we don’t. Even if we believe deeply in the power of social media, we all have that gnawing feeling deep…” |
Information Brokering Across Heterogeneous Digital Data: A Metadata-based Approach (Advances in Database Systems) on FlazX Last 10 Links
| “Information intermediation is the foundation stone of some of the most successful Internet companies, and is perhaps second only to the Internet Infrastructure companies. On the heels of information integration and interoperability, this book on…” |
30+ Self-Serve Ad Networks & AdSense Alternatives for 2010 on Search Engine Journal
| “Entrepreneur or SMB marketer drawing up an advertising budget for 2010? Try this massive list of over 30 ad networks I’ve compiled while browsing around the web. I’ve tried to focus on those that are SMB friendly with self-serve…” |