Business-to-business and more.
2009 December 8
Internet marketing news from around the web:
Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 2 on MarketingProfs How-To Articles
| “It’s year’s end, and you need to rally internal support for integrating social media into your marketing mix or have it play a much larger role. Here’s how to win over the Executive Committee members, who are sure to have questions, critiques, and…” |
Problem Solved: How Much B2B Branding Is Too Much? on MarketingProfs How-To Articles
| “How much B2B branding is too much? You want to incorporate your B2B brand message into every encounter with prospects and clients. But how do you do that without overdoing it?” |