Facebook, Web analytics, PageRank, and more.

2009 October 30

Internet marketing news from around the web:

5 O’Clock Roundup: Sony still failing, Google jumps comparison ad train, Zuckerberg employee wears penguin outfit to work on VentureBeat
OK, who dressed as Mark Zuckerberg for Halloween? Click it for full size. That’s the real Zuckerberg at left in this photo being sent around the Internets, taking an important meeting at Facebook with an employee whose passion for Linux led him…

Is Web Analytics Easy Or Difficult? on Search Engine Land: News About Search Engines & Search Marketing
Two rockstars have emerged in the web analytics field to date. We all know who they are: Eric Peterson has demystified analytics for us, while Avinash Kaushik has helped us take it one day, or dare I say, “an hour a day,” at a time. And…

Is Google’s Behavioral Targeting A Bust? Only 25 Percent Of AdSense Publishers Use It on TechCrunch
For advertisers on the Web, behavioral targeting is held out as the nirvana they’ve been waiting for: the ability to show ads only to those people most likely to be interested in them based on their past behavior. The growth of this type of ad…

Upcoming Webinar | Nov. 4 on Brand Autopsy
*** My WOM Enthusiast hat is on with this post. Fresh off winning a Groundswell Award for their word-of-mouth program to energize advocates of the Norton anti-virus software brand, Zuberance is hosting a webinar on Wednesday, November 4 (11:00am…

Despite PageRank Dropping In Webmaster Tools, Google Pushes Toolbar PageRank Update on Search Engine Land: News About Search Engines & Search Marketing
Fifteen-days ago, Google dropped PageRank values from Webmaster Tools and the search community took that as a bold statement. The statement was clear, webmasters “shouldn’t focus on PageRank so much,” said Google. Last night, Google…

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