AdSense, Business-to-business, Attributor, and more.
2009 October 30
Internet marketing news from around the web:
Is Web Analytics Easy Or Difficult? on Search Engine Land: News About Search Engines & Search Marketing
| “Two rockstars have emerged in the web analytics field to date. We all know who they are: Eric Peterson has demystified analytics for us, while Avinash Kaushik has helped us take it one day, or dare I say, “an hour a day,” at a time. And…” |
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“For advertisers on the Web, behavioral targeting is held out as the nirvana they’ve been waiting for: the ability to show ads only to those people most likely to be interested in them based on their past behavior. The growth of this type of ad…” |
Upcoming Webinar | Nov. 4 on Brand Autopsy
| “*** My WOM Enthusiast hat is on with this post. Fresh off winning a Groundswell Award for their word-of-mouth program to energize advocates of the Norton anti-virus software brand, Zuberance is hosting a webinar on Wednesday, November 4 (11:00am…” |