Business-to-business and more.
2009 October 6
Internet marketing news from around the web:
How to Get Your White Papers Read by Thousands on Savvy B2B Marketing – Latest Blog Entries
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“Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner. Here I expand a bit on that post.Not familiar with white paper syndication? Syndication makes your white paper available to mass audiences. Think of…” |
The Real Holy Grail of Professional Service Firm Marketing and Business-Development Effectiveness on MarketingProfs How-To Articles
| “To grow revenue and market share, professional and B2B service firms keep looking for the business version of the Holy Grail in all the wrong places. All too often, those ballyhooed initiatives fail to deliver on the expectations of increased…” |
Small Business Buyers Want Case Studies Too! on Stories That Sell ยป Blog
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“Last week, I got all excited about survey results indicating that customer case studies are increasingly valuable in B2B technology buys. There’s yet more to talk about when it comes to how case studies are consumed. The second annual Eccolo…” |