Pay per click, Display advertising, and more.
2009 June 30
Internet marketing news from around the web:
Pay-per-click Advertising: Bing Delivering Improved Results, Expert Says on Practical eCommerce Articles
| “Microsoft launched Bing, its new search engine, on June 3, 2009. The company is heavily promoting it in hopes of gaining ground on Google, the industry leader. Bing’s revenue comes mainly from pay-per-click advertising, which many smaller ecommerce…” |
OPA Study Reaffirms Display Ads Drive Search on Search Engine Land: News About Search Engines & Search Marketing
| “Search and display. One often hears how they work together, but there’s still plenty of skepticism out there, especially in the SEM community, about the value of display advertising. Indeed, during the recession search has prospered (relatively…” |